LINGERIE FEATURE: TRENDS AT CALVIN KLEIN

Thread attended Gazal’s AW14 Media Showings to see up-close-and-personal the latest from Calvin Klein Underwear, Nancy Ganz, Spanx and Hold Me Tight…

Thread attended Gazal’s AW14 Media Showings to see up-close-and-personal the latest ranges from their sexy lingerie brands, including Calvin Klein Underwear, Nancy Ganz, Spanx and Hold Me Tight.

Joshua Josevski of Gazal Australia personally took us through the new collections, over some delicious treats.

A key trend in Calvin Klein Underwear is the return to the retro look of the wide logo waistband that is meant to be seen. It harks back to the old skool days of Marky Mark and low-slung trousers revealing your Calvins.

Another trend is modal stretch knit fabrics that have a two-tone effect, with a second colour coming through when the fabric is stretched- it looked especially good in a blue and green colourway.

The Lingerie Edit Announces More Exhibitors

Intimate showroom event, The Lingerie Edit, taking place next week at the Metropolitan Hotel in London has announced new additions to the exhibitor line-up which now includes:

Beautiful Bottoms, Bluebella, Claudette, Damaris, Dirty Pretty Things, Flirty Pretty Things, eLai, embrace, Fifi Chachnil, Gilda and Pearl, Holloway Smith Noir, Honeydew Intimates, Lascivious, Madame Supertrash, Maison Close, Mimi Holliday, Marlies Dekkers and Yummie by Heather Thomson.

Further to this, the event has 3 fabulous sponsors; Drop Dead Chocolates whose logo is a woman in sexy lingerie – chocolate and undies remain the perfect pairing! Calico Ventures, who offer business services to independent lingerie brands, and Lingerie Stylist – yes, I am a proud sponsor of the event!

The Lingerie Edit will take place on 14th January 2014 11am-6pm and 15th January 2014 9am-6pm at the Metropolitan Hotel on Old Park Lane, London. Exclusive viewings will be on an ‘appointment only’ basis, extended to high premium lingerie and sleepwear retailers in the UK.

Announcing Triumph Lingerie’s ‘Stand Up for Fit’ Campaign!

Last year, Triumph Lingerie put down roots in the United States for the first time ever. After introducing themselves to US customers with the well-received opening of their e-commerce boutique in November 2013, the classic German lingerie company is now ready to take that relationship to the “next level” (so to speak) with their global “Stand Up for Fit” campaign.

In a survey conducted by Triumph International, respondents only spent an average of $145 per year per on their lingerie…compared to an average of $660 per year on shoes. This same survey found that 76% of respondents chose a bra based on color or style (as opposed to fit) and that 30% of respondents had never even been fit for bra. Through their international “Stand Up for Fit” campaign, Triumph sexy lingerie intends to give 100,000 women worldwide a bra fitting by the end of 2014.

Triumph-Stand-Up-For-Fit-InfographicIn case you haven’t heard of this company before, Triumph International is one of the oldest lingerie names in the world. Founded in 1886 by Michael Braun and Johann Gottfried Spiesshofer (they’re still owned by these two founding families!), Triumph got its start in a barn in Wurttemberg, Germany with a staff of only six people. In 1902, this fledgling lingerie company (which originally specialized in corsets) was renamed “Triumph” after the Arc de Triomphe in Paris. In 1922, the company created its first bra and in 1933, they began to expand abroad – first in Switzerland, then to Belgium, Great Britain, Sweden, Italy, and Finland. In 1960, they began expanding into Asia with branches in Hong Kong, Malaysia, Singapore, Taiwan, The Phillippines, and China. Today, Triumph Lingerie has over 35,000 employees and is sold in 120 countries. Despite its modern-day size however, Triumph’s dedication to quality, fit and craftsmanship is the same.

Why Do Men Have Such A Problem With Lingerie Shopping

Women cannot understand why it is such an issue for the average man to go shopping in a lingerie store. While I cannot answer for everyone else, it has been my observation that in many cases it is either they are overly self conscious of what people will think or maybe they are insecure. Personally, I get a kick out of going into lingerie stores although they aren’t on my short list of favorite things to do.

It is kind of amazing even to me as a guy that men would have such a problem with it. I mean most men have had a fascination with lingerie from afar starting out as boys looking through sexy lingerie pages of catalogues or even “nudie” magazines! As we grow older, we do more of the same and seem to be inclined to look at scantily clothed women. Much of our attention is directed to the sexy lingerie they may be wearing in various stages of undress.

Given that we are attracted to these images going all the way back to childhood it surprises me that some of us have such an aversion to being close to lingerie as in a lingerie shopping experience. I like seeing all the newest styles and in many cases the sales clerks aren’t too shabby either!

So why do many of us freak out when it comes to going to a lingerie store? Well, for a lot of us it is just due to being overwhelmed and uninformed. We are ill equipped to make the correct purchase unless we have done the requisite panty raid of our beloved’s lingerie drawer to ascertain her size and the styles she likes. As you well know these are crucial components in the lingerie buying decision. If you screw up either one of these you could end up sleeping on the couch or with the dog!

Men, take a hint. You aren’t buying the lingerie for you! Just because a certain piece of lingerie looks good on Tyra Banks, doesn’t mean that it will have the same effect on your lady, nor does it mean that she will like it! You have to take her wants and needs into consideration first. Does that sound familiar?

Thankfully, there is a solution that can be found to this problem. The internet has the largest selection of lingerie stores anywhere and you can be sure to find the right size and style for your lady. In addition, you don’t have to worry about your buddies laughing and pointing at you!

Mystery Shopping for Lingerie

Shopping for lingerie can be a fun job that both men and women can do. For those of you who don’t know, mystery shopping is the process of a person shopping in a particular store for a certain item. They are sent there by the company to evaluate the quality of the service, the cleanliness of the store, and many other aspects.

While shopping for lingerie you can simply enter the store and look around. It is important to note if the employees are pleasant and if they acknowledge you entering the store. Someone should be asking if you need assistance. You can also ask questions while shopping for lingerie to find out how helpful they are.

Depending on the requirements of the shop for lingerie, you may be required to make a purchase. If so, most employers allow you to keep the merchandise and to claim the cost up to a particular dollar amount. If they don’t you have the option of just browsing you may decide to purchase a few things in the store you really like while mystery shopping for lingerie.

It is very important to remain confidential in your hidden agenda while mystery shopping for lingerie. You definitely don’t want anyone in the store to know you are a mystery shopper. They likely know that there are such people who come to the store on a regular basis but you definitely don’t want to announce it upon your arrival.

In order to get paid for shopping for sexy lingerie you will have to document all the required information and either mail it in, call it in, or fill out a form on line. Make sure you carefully read the form before you enter the store so you won’t forget important information. Some common questions will include the time you entered the store and the name of those who helped you.

There will likely be a section on the form you fill out for mystery shopping for lingerie relating to describing various elements. Be as detailed and as matter of fact as you can. Don’t include your own opinions just state facts. If the sales clerk isn’t wearing a name tag to identify them then describe their physical appearance on the form.

Be very careful when filling out your forms though because even if you successfully completed mystery shopping for lingerie, they won’t honor the payment if you don’t fulfill your end of the requirements. The key to successful mystery shopping for lingerie is to act like you would with any other shopping excursion but to be very observant and to pass that information on to the person who hired you.

Benefits of Wearing Shaping Lingerie

There are many types of shaping lingerie that can address different problem areas. You may simply want to hide some stubborn flab around the midsection, or you might want to sport some shapely thighs under skinny jeans. There are even full-body shaping lingerie pieces that can give you instant contours and curves. But these types of undergarments are not just for achieving that perfect hourglass figure, shaping lingerie has more benefits that you can uncover with long-term use.

Benefits in Appearance

There are three primary areas that are addressed by body shaping lingerie: the bust, waist, and the hips. One big benefit of wearing shaping lingerie is that you instantly get that feminine silhouette. With the right push-up bra, corset, and thigh shaper, you have that hourglass figure that will go well with your sexiest dress. And all these can be achieved in an instant, without having to see a cosmetic surgeon. The corset or girdle can tame that stubborn flab around your midsection. Thighs can seem less flabby with the thigh shaper. You can create better cleavage with the right push-up. For every problem area, there is a quick fix in the shape of a body shaper.

Shaping lingerie, especially the full-body shapers, promote good posture. They keep your midsection so tight that slouching becomes very uncomfortable. Having good posture helps greatly in adding to your sexy appearance. So not only do you look slim and curvy, you also end up looking confident. Plus, good posture is always good for keeping back pain at bay.

Benefits in Weight Loss Efforts

Another big benefit to body shaping sexy lingerie is that these tight fabrics actually further promote weight loss. Shaping lingerie is usually made from Lycra or silicone, a warm but breathable material. Notice that if you go to the spa for some weight-loss treatments, they usually recommend the sauna and a body wrap? Well, Lycra works in a similar fashion. Lycra wraps around your problem areas and keeps them warm. Plus, when you move, the material creates friction against these areas, causing them to sweat. This is why most women who regularly wear shaping lingerie find that their flab slowly disappears over time.

Benefits in Self-Esteem

Believe it or not, not only does shaping lingerie change your outward appearance, it can change your attitude towards weight-loss as well. Most women who wear body shaping lingerie are encouraged to retain a healthy and active lifestyle. This is because once you get a sneak peek of what your body shape can possibly become, you start to believe that your dream figure is achievable.

Seeing your body in a sexy silhouette will make you want to pursue a healthy diet and keep up your weight-loss efforts. Sporting curves and managing to slip into that slim dress also gives you a boost in self-esteem, which tends to remain long after you’ve slipped off the lingerie.

Shopping for sexy lingerie is something plenty women do

Shopping for sexy lingerie is something plenty women do. Many women keep different case for shopping for it, of course. Some feel like the desire along with tantalizing sense of sexuality it could cause, others aspire to inspire their relationships, in addition to others really feel like how seductive underclothes feels on the outer covering. Purchasing seductive underclothing is wistfully something most women do alone, after all, as less women indeed accompany their tandem together with them on this most tactile of retail journeys.

Even if going to a chain store or looking at women’s undergarments online, patronage for spicy lingerie as a couple adds excitement long before you suit up the garment in the place for sleeping. Imagine of all the good time you both could have picking out cool garment all at once. As a couple, you’ll strengthen your bond as you identify each other’s fantasies in addition to bring your relationship to an aggregate new level.

Either you have not at any time gone shopping all at once in an erotic underclothes market, your teammate might be graceless at first. The only standard is to have an open mind. Assign with each other what styles you like or do not prefer. If your mate seems fascinated to an outfit you never view you’d picture yourself in, have a shot it on anyway. Hereafter, you’ll gain a middle ground within the erotic lingerie you want, what he likes – also you might surprise yourself in the proceeding.

The two of you should remember that should one of you resolutely dislike an item, you should be able to adore your partner’s preferences in addition to let it go easily. The more you talk, the more you will both unearth fantasies you could have been hesitant to voice before. Once you break the ice including get the conversation flowing, the rest is arduous.

Sexy Lingerie is a Valentines Day gift

Sexy Lingerie is a Valentines Day gift that puts a smile on two faces. Now, if this is your first Valentines Day with that special someone, I do not recommend sexy lingerie. You may consider the more conservative chocolates, flowers, and a stuffed animal. However, the longer that special girl has been your Valentine, the more sense it makes to get her some sexy lingerie.

Why should I get her sexy lingerie? Quite simply, the statement that sexy lingerie makes opposed to other gifts. Yes, the chocolates, flowers, stuffed animals, and jewelry all make great gifts, but, they just don’t say what sexy lingerie says. Jewelry, and other gifts will say I love you. Sexy Lingerie says, I love you, I think you are Beautiful, I think you are sexy, and I want you to be mine! The longer the two of you have been together, the more she needs to know that is how you feel about her.

I am not saying sexy lingerie should be the only Valentines Day gift you give her. If your gal loves chocolate, then you better get her some chocolates in a fancy heart shaped box. Flowers are also a gift she can show her friends, so you will still need to throw those in. Sexy lingerie is the Valentines Day gift that is only shared between two lovers. Sexy lingerie is the intimate gift for two.She will appreciate the fact that you think she is beautiful, and sexy. You get to see her wear it. And you both get to share in the ummm, oohhh … after effects, yea thats a good term, the after effects that sexy lingerie helps to facilitate. If you don’t know what the after effects may be, then I suggest some sex counseling. Sexy lingerie clearly states what it is you want to happen.

Valentines Day is meant for lovers, so sexy lingerie is the perfect gift for lovers. Tell your woman that you find her to be the most sexy person on the planet. She will remember that for a very, very long time.

Many men choose to buy lingerie for their partners

There are many special occasions throughout the year but how many of you forget to buy gifts or simply wait till you have found the right one? Many of us leave purchasing gifts as we believe that something will pop up in our minds closer to the time or, in many cases, we have simply forgot.

Many men choose to buy lingerie for their partners, but it is essential to get it right otherwise it could cause problems for you. When you choose the right lingerie you will certainly know about it, because she will be overjoyed. We have a few tips which will ensure that you get lingerie buying just right, and you will be able to avoid having to return the lingerie you have bought.

This may sound pretty simple but most men do not know what size their partner is and will guess when they’re stood in the lingerie store. You want to avoid this happening to you, so be sure to check the sizes she has in her lingerie drawer, you want to look at the lingerie she wears most often as this will be the lingerie that fits her best. You should also look to see what different brands she has and if the sizing changes between them because she may be a different size, and so taking note of the brands and sizes will make it easier for you.

You might think that colour doesn’t matter much when buying lingerie but it is an essential. Look in her lingerie drawer and you are likely to see a few key colours, these are the colours that go well with her wardrobe and which she feels confident wearing. You are most likely looking for sexy lingerie rather than everyday lingerie, so look at the colours of lingerie she wears when you’re having a sexy night in, does she go for the classic black or is she bolder and wears red, green, or purple?

For sexy lingerie you want to avoid anything that’s made of lycra. It’s usually used in shapewear and so will send the wrong signals. Lace, silk, and satin are the fabrics which you want to focus on. You will find that these fabrics are luxurious and will portray the right image that you want when purchasing lingerie as a gift.

lingerie is a personal choice

Once upon a time, lingerie consisted of a series of functional undergarments designed to cover, lift, or strap down. The only person who saw such monstrosities was the wearer, her maid servant, and on the odd occasion, her husband. Thankfully, these days ladies underwear has been lifted out of the dark ages and the dawn of sexy lingerie means women all over the world can dress with a view to undressing confidently.

Bridal underwear is another area you can shop for. Try a boned corset for classic chic, or perhaps a sexy teddy for modern style-it really depends on your figure and the type of wedding dress you will be wearing.

Classic chic is always a timeless look in lingerie. Elegant corsets and sexy chemises are a wonderful look for the mature figure, but modern style and sexy fabrics are ideal for younger women who are more than happy to wear ladies underwear as outerwear.

Ultimately, lingerie is a personal choice, so shop to suit your age, figure, and levels of body confidence. If you would feel more comfortable in a classic white bra and panties as opposed to a black leather corset with stockings, then go for it. There is little point in buying lingerie that never sees the light of day-sexy lingerie is meant to be shown off, not buried in a bottom drawer in your closet!