An open letter to the creators and operators of Lingerie Fashion Week

This is an open letter to the creators and operators of Lingerie Fashion Week…He always appreciates the invitation, but He also thinks that this event could be taken up about 1000% and be made into an unbelievable weekend of fashion. Now this is probably going to get He a life time ban from the event, but there is no ill will with this letter at all, this couldn’t be done in a nicer more constructive way, there is so much potential with this event, He wants to help be apart of it when it turns into greatness.

Here we go…

1) Brands – LFW has to go out and find the newest, hottest, and most up and coming brands and get them to sign on to show at LFW (He is offering to help find/solicit these brands). Noe Undergarments showed in 2013 and since then has exploded in popularity. LFW has to find a way to keep these brands as a part of LFW even after they have out grown the event. There are so many sexy, hot, and unknown lingerie companies in this world, country, that LFW needs to go out and find the best of the best that have yet to be discovered. Some of the current presenters are not showing that quality of product that will bring in top level people, creativity, and excitement that this event and lingerie should have.

2) Models – He complete understands that budget is probably a reason why many of the models are selected. Better looking, quality models cost more, lower known brands can’t afford these higher end models. LFW must start bringing in better looking quality models, for the sake of the show and the brands they work with. Goodlooking models make clothing look better, plain and simple, its the reason the fashion world and modeling worlds exist. Let’s be honest, more so with lingerie than any other fashion wear, people need to want to f*ck the models because the lingerie looks so good, that unfortunately happens rarely with the current model groups. If LFW uses lesser quality models, it brings down the quality of the look of the lingerie. In an Instagram filled world, there is NO excuse for having sub par models. A simple request for models on instagram could pack a room with gorgeous girls, perhaps not all will have the required levels of modeling experience but for presentations and just having to stand there and look good, there is more then enough talent out there.

3) Invitees – Take a note from Nolcha Fashion Week, an “off broadway” fashion show that hosts up and coming designers. Don’t want to fully judge a book by its cover, but many people in the front row looked like Mom’s, I’m sure you can imagine what that means. What what should be a high profile event, these are not the type of people one would expect front row center. Nolcha works hard to bring in talent, celebrities and attention to their shows. LFW needs to find a way to connect with celebrities, socialites, bloggers etc to bring in the PR that this event and the designers deserve.

4) Accessories – Lingerie is sexy, but accessories can add to that look. Chromat just had a huge fashion show, which LFW should have tried to secure, and it featured the looks of Bond Hardware. Bond Hardware took the amazing looks of Chromat to an entirely new level. LFW lacked in accessory brands that could have helped elevate the look of the lingerie. Lingerie enhances the look, it won’t take away from it.

5)Pasties/Bras – Completely understand that Shibue was a sponsor, but pasties at a lingerie event take away from the sexy lingerie, they are extremely distracting and not part of the design of the lingerie. Heart shaped pasties were not part of the designers look for this lingerie item, however due to sponsorship model is wearing heart shaped pasties which clearly take away from the look of this outfit. The sponsor Shibue is not to blame here, its a good product and they paid for sponsorship. LFW needs to do a better job of representing the brands presenting and not interfere with their designs for sponsorship money. Bras under white tank looked absolutely amateur.

Obviously these are just 5 notes that could help elevate the event. Tried to keep this as constructive as possible, because He really does love Lingerie Fashion Week, its an awesome idea and a great event.

Take He’s advice or not, call He for help, or ignore it all together, but with He’s ideas Lingerie Fashion Week could become the hottest ticket in town. Hopefully this isn’t taken as a mean spirited letter, just open constructive criticism that would turn this event into one of the hottest shows in NYC.

The Lingerie Edit Announces More Exhibitors

Intimate showroom event, The Lingerie Edit, taking place next week at the Metropolitan Hotel in London has announced new additions to the exhibitor line-up which now includes:

Beautiful Bottoms, Bluebella, Claudette, Damaris, Dirty Pretty Things, Flirty Pretty Things, eLai, embrace, Fifi Chachnil, Gilda and Pearl, Holloway Smith Noir, Honeydew Intimates, Lascivious, Madame Supertrash, Maison Close, Mimi Holliday, Marlies Dekkers and Yummie by Heather Thomson.

Further to this, the event has 3 fabulous sponsors; Drop Dead Chocolates whose logo is a woman in sexy lingerie – chocolate and undies remain the perfect pairing! Calico Ventures, who offer business services to independent lingerie brands, and Lingerie Stylist – yes, I am a proud sponsor of the event!

The Lingerie Edit will take place on 14th January 2014 11am-6pm and 15th January 2014 9am-6pm at the Metropolitan Hotel on Old Park Lane, London. Exclusive viewings will be on an ‘appointment only’ basis, extended to high premium lingerie and sleepwear retailers in the UK.

Announcing Triumph Lingerie’s ‘Stand Up for Fit’ Campaign!

Last year, Triumph Lingerie put down roots in the United States for the first time ever. After introducing themselves to US customers with the well-received opening of their e-commerce boutique in November 2013, the classic German lingerie company is now ready to take that relationship to the “next level” (so to speak) with their global “Stand Up for Fit” campaign.

In a survey conducted by Triumph International, respondents only spent an average of $145 per year per on their lingerie…compared to an average of $660 per year on shoes. This same survey found that 76% of respondents chose a bra based on color or style (as opposed to fit) and that 30% of respondents had never even been fit for bra. Through their international “Stand Up for Fit” campaign, Triumph sexy lingerie intends to give 100,000 women worldwide a bra fitting by the end of 2014.

Triumph-Stand-Up-For-Fit-InfographicIn case you haven’t heard of this company before, Triumph International is one of the oldest lingerie names in the world. Founded in 1886 by Michael Braun and Johann Gottfried Spiesshofer (they’re still owned by these two founding families!), Triumph got its start in a barn in Wurttemberg, Germany with a staff of only six people. In 1902, this fledgling lingerie company (which originally specialized in corsets) was renamed “Triumph” after the Arc de Triomphe in Paris. In 1922, the company created its first bra and in 1933, they began to expand abroad – first in Switzerland, then to Belgium, Great Britain, Sweden, Italy, and Finland. In 1960, they began expanding into Asia with branches in Hong Kong, Malaysia, Singapore, Taiwan, The Phillippines, and China. Today, Triumph Lingerie has over 35,000 employees and is sold in 120 countries. Despite its modern-day size however, Triumph’s dedication to quality, fit and craftsmanship is the same.

Choosing sexy nightwear is easy

Sheer nightwear is one of the most exciting types of lingerie you can have in your wardrobe. It’s exotic and an excellent lingerie choice because there are just so many wonderful varieties of sheer nightwear for you to explore.

For instance, you can find sexy babydoll, sheer chemises, and exciting sheer nightwear sets, each coming in a wide variety of colors and prints, or matching lingerie sets which are perfect for every occasion. This means you can find styles and colors that are best suited to your body shape and skin tone—or that sets a particular mood for you and your partner. White is always a popular choice in sheer nightwear selections. Mood, body shape, your skin tones and hair coloring are important considerations when shopping for sheer nightwear, so keep them in mind as you shop.Sheer nightwear is a great way for the modest woman to get in touch with her wild side. Sheer garments offer a see-through quality while providing some coverage at the same time. This effect is doubled when you purchase matching sheer nightwear sets so that you have two layers to heighten your modesty comfort level – and look amazing at the same time.

Sheer nightwear is generally one of the most affordable types of lingerie available. You can get sheer nightwear for a fraction of what silk lingerie costs, and sheer material feels extremely good against your skin (and your partner’s). The price range varies, of course, but you can easily find some that fits your budget.Another advantage sheer nightwear has is that it’s easy to care for. Most is machine-washable. Just use a mild detergent and the gentle cycle on your washer. You can also use your favorite shampoo to wash your lingerie, and that makes undergarments smell more like you – which is sure to give your partner an added thrill he may not be expecting.

Choosing sheer nightwear is easy, thanks to online shopping and the Internet. You may want to browse several sites to find styles and designs of sheer nightwear that you like. There is a vast selection of panties, bustiers, bras, baby dolls, camisoles and exotic costumes, to name just a few choices available in sheer styles. Once you start looking, though, it won’t be long until you find so many sexy choices that you’ll want to snap them all up as quickly as possible!