Last year, Triumph Lingerie put down roots in the United States for the first time ever. After introducing themselves to US customers with the well-received opening of their e-commerce boutique in November 2013, the classic German lingerie company is now ready to take that relationship to the “next level” (so to speak) with their global “Stand Up for Fit” campaign.
In a survey conducted by Triumph International, respondents only spent an average of $145 per year per on their lingerie…compared to an average of $660 per year on shoes. This same survey found that 76% of respondents chose a bra based on color or style (as opposed to fit) and that 30% of respondents had never even been fit for bra. Through their international “Stand Up for Fit” campaign, Triumph sexy lingerie intends to give 100,000 women worldwide a bra fitting by the end of 2014.
Triumph-Stand-Up-For-Fit-InfographicIn case you haven’t heard of this company before, Triumph International is one of the oldest lingerie names in the world. Founded in 1886 by Michael Braun and Johann Gottfried Spiesshofer (they’re still owned by these two founding families!), Triumph got its start in a barn in Wurttemberg, Germany with a staff of only six people. In 1902, this fledgling lingerie company (which originally specialized in corsets) was renamed “Triumph” after the Arc de Triomphe in Paris. In 1922, the company created its first bra and in 1933, they began to expand abroad – first in Switzerland, then to Belgium, Great Britain, Sweden, Italy, and Finland. In 1960, they began expanding into Asia with branches in Hong Kong, Malaysia, Singapore, Taiwan, The Phillippines, and China. Today, Triumph Lingerie has over 35,000 employees and is sold in 120 countries. Despite its modern-day size however, Triumph’s dedication to quality, fit and craftsmanship is the same.